"Hip Hop Is Grown"
"It's a cold world," says J.Cole, so, "Take Care." Just weeks after Cole World comes off the sidelines and days before Drake takes care of us with his latest album, Hip-Hop's new message is clear and simple: we all have ups and downs; it's ok to vent a little, love and have fun, and make the occasional mistake as long as your working hard at what we do to improve.
The hip hop "game" is no longer all about how many woman we're playing with or how big our rims are. Making music should be poetry; poetry is driven by mood and emotion, not money and bitches. There are real men in the rap game now that have noticed this and brought it to the mainstream with their hip words and catchy melodies. This is not "Emo Rap," as some in the music critiquing business are calling it, this is real rap.
"Wow," is all I can say after listening to J. Cole and Drake's albums, "this is real." Not only have these men brought a new flavor to the game, but they have influenced those around them to taste it for themselves. I've never heard Lil' Wayne and Rick Ross speak as real as I've heard them on "Take Care." Artist like Wale, Kid Kudi, and Wiz Kahlifa are not only feeding off the movement, but are helping it grow. This is the music of intellectual minds, and those who haven't been able to keep up with it have stayed relatively quite.
Jay-Z has been dumbing down for his audience since the 90's, and now, in his final years on the throne, he no longer has to do that. With trusty right-hand man Kanye West on his side feeding him sick beats, Jigga man now has the choice to leave to prepare for life after Hip-Hop; the game is in good hands.
Yes, the shallow stuff is still catchy. Big Sean and 'em are still taking advantage of that. Down-south and West-Coast music (and accompanying dances) are still on the map. Honestly, we need this things to escape reality sometimes, but the reality is that we rather hear things that spark a thought or feeling. We rather listen to someone with the artistic ability (and platform) speak to us, for us.
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